Divining whether your business is getting a decent return on investment (ROI) from its digital marketing is now easier thanks to start-up Keyword Aspects.
Keyword Aspects positions itself in stark contrast to the widespread lack of transparency and dubious ROI promises of many online marketing farms, as chronicled in news outlets such as the Wall Street Journal, says Co-Founder Matt Cramer, a longtime IT specialist and web developer with years of experience at companies like Match.com.
“Whereas many companies charge exorbitant fees for results that are at times questionable and usually difficult or impossible to verify, Keyword Aspects is “affordable for any business budget and promises only the information companies need to make intelligent decisions for themselves,” says Cramer.
The founders say that with their tools you can see how advertising is working for you with easy-to-understand data reports that track the success of your marketing decisions over time. With Bing and Yahoo capabilities in the works as well, Keyword Aspects is the tool small businesses and large enterprises alike need to take control of their marketing.